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It’s in our nature®️

Our Story

We believe ‘alternative medicine’ should not always be just a secondary alternative, but a first choice. Nature and all things closest to earth hold a power to heal, improve and nourish us in ways we are still discovering. We just need to harness this power to create unique, innovative formulas that actually work and consist of the utmost quality.

This belief is the cornerstone of Plant People’s story.

2015

How We Got Here

It all started when we went on a hike together.  To our great surprise, both of us had experienced traumatic spinal surgeries. Even more surprising, both of us had used mushrooms, herbs and cannabis instead of pharmaceuticals as part of our post-surgery recoveries. Pharmaceuticals made us feel “off” with nasty side effects and, at times, be worse than the problem they were solving.

So, we explored the beneficial effects of natural remedies. It became a joint passion – this is where we planted the seeds from which Plant People was born.

2016

Pre-Launch Early Days

Luckily, Gabe’s parents are practitioners of alternative medicine and expertly guided us as we mixed herbs in Hudson’s apartment. Eventually, we perfected our first formulas, blending eastern and western modalities. From there, we gave these formulas to our friends and family.

2018

Launch

After an overwhelming positive response from our friends and family, we reached into our humble personal savings and launched Plant People. We opened an office, then went door to door, selling our supplements to cafes, markets, boutiques and to anyone willing to try our products. We quickly gained momentum leading to laudatory write ups in The New York Times, Forbes and Vogue. It was getting real!

2018 - 2019

Momentum

We soon developed an ever larger following of plant and health lovers. At the same time, we developed an ever larger plant-based line of products. We nurtured the company with events, activations, collaborations, educational sessions and handwritten notes to customers. Our team went from 2 to 14 to heal the world!

2020

A New World

With the pandemic’s impact on the economy in full swing, our business crumbled overnight; with all of our boutique retailers closing, we lost 70% of our business in the blink of an eye. We pivoted, creating products that would support people during difficult times and managed to keep our team on payroll. After 2.5 years of survival mode, we made it through one of the most difficult periods of our professional and personal lifetimes.

2023

Going National

In 2023, as part of our pandemic rebirth, we launched our first functional food product, a gummy named WonderDay. WonderDay and other products, such as WonderSleep, WonderCalm, WonderFocus and WonderGreens, were incredibly well-received. Our products now appear in Whole Foods Markets, Sprout’s and REI nationally. Bless them!

All of this is to say, it’s been an adventure and we are very proud of our products, partners, team and our mission. And, we’re just getting started!

2024

What’s Next?

Who knows what the future will bring? But we promise to continue delivering the highest quality, delicious, natural solutions that help our most pressing needs. We promise to operate with integrity, heart, compassion, and a commitment to our community; all people on the planet.

Stand tall, stay grounded, root down, branch out. It’s in our nature.

Hudson & Gabe
Co-Founders

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Our Climate Impact

Our Climate Impact

233,210

Trees Planted

48,554

Metric Tons of CO2 Emissions Captured
from Trees Planted

Our Partners

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Our Quality Standards

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    Exceptional Sourcing

    We invest in regenerative organic, biodiverse farming practices. Resulting in chemical-free and absolutely pure plant extracts that are delivered at clinical-grade levels to ensure integrity and performance.

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    Responsible Manufacturing

    We strive to embody sustainability. Like all natural cycles, we endeavor to give back for everything we take regenerative and organic practices, a responsible (minimal plastic) supply chain and planting trees.

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    Testing and Transparency

    We believe in doing better. Equipped with knowledge, we have the power to reclaim our own health, nurture our communities and restore our environment.

Premium Ingredients

Best in class supplements require exceptional ingredients. We work diligently, searching the globe for premium quality ingredients that are:

• Potent + Pure

• Research Backed

• Lab Tested + Validated

• Organically Grown

• Biodiverse

• Free of Herbicides + Pesticides

• Free of Heavy Metals + Contaminants

Integrity From Seed to You

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